What is an ad blocker?
An ad blocker is software, often a free web browser extension, that prevents advertisements from being served.
The two most commonly used ad blocker extensions are AdBlock and AdBlock Plus.
These extensions can be downloaded in seconds and prevent advertisements from loading anywhere online, instantly.
An ad blocker is software, often a free web browser extension, that prevents advertisements from being served.
The two most commonly used ad blocker extensions are AdBlock and AdBlock Plus.
These extensions can be downloaded in seconds and prevent advertisements from loading anywhere online, instantly.
Ad blockers are used by up to 15% of US consumers, 20% in Europe.
Ad blocker usage is growing rapidly and is due to skyrocket over the next 1-2 years
There are three main reasons why ad blockers are used
speed up browsing experience
Removing resource heavy advertising from websites can dramatically speed up page load times. This creates a faster browsing experience.
Privacy and data protection
Installing an ad blocker prevents third-party companies tracking and recording user data via cookies. It also reduces the risks of malware infection.
Remove intrusive advertising
Intrusive forms of advertising such as pre-rolls, auto-play videos, animated banners and pop-ups are blocked.
Did you know?
Ad blocker users recognize the fact that publishers need to earn revenue in order to stay in business and produce content
Ad blocking software is often used to eliminate only the most intrusive forms of advertising, however as a by-product nearly all advertising gets blocked
Many users that have ad blocking software installed are happy to see commercial messages that enhance their online experience