Over the last few years content recommendation advertising has emerged as a lucrative revenue stream for publishers. While this is welcome, a handful of ad networks control the entire marketplace end-to-end on their own terms. This means publishers have limited control and transparency over how they sell and editorially manage their content recommendation inventory.
We’re disrupting this status quo. Our technology empowers publishers to build their own content recommendation advertising ecosystems from the ground up. This liberation of control and innovation is essential to overcome the monetization and user experience challenges that face content recommendation advertising today. Facilitating this concept is our single mission.