Everything Will Be Questioned In 2016 (And Beyond)

1 January 2016 by Martin Delaney Everything Will Be Questioned In 2016 (And Beyond)

We’re often asked about the future of ad blocking, both in terms of consumer adoption and the digital ad industry’s reaction to it. Fortunately, this is a marked change to the end of 2014, when we were testing our beta solution ‘in stealth mode’ with publishers. Back then, ad blocking was a little-known phenomenon – barely on the industry’s... Read more[...]

Why Publishers Should Exercise Caution Before Banning Their Ad Blocking Audience

16 November 2015 by Martin Delaney Why Publishers Should Exercise Caution Before Banning Their Ad Blocking Audience

In recent weeks, we have witnessed the German tabloid Bild.de and the UK business news site City A.M. put up ‘plea walls’ against consumers who are running ad blocking software. These users are presented with a simple choice – turn off your ad blocker or go away. Most of the publishers we speak with are not considering taking such action,... Read more[...]