Content Recommendation Advertising Has A Bad Reputation, Is There A Fix?

9 December 2016 by Martin Delaney Content Recommendation Advertising Has A Bad Reputation, Is There A Fix?

As the industry grapples with unwinding the causes of ad blocking and fake news dissemination, scrutiny is now turning towards vendors that facilitate clickbait advertising. Whereas content recommendation ad networks used to evade serious inspection from a user experience standpoint, attitudes are now changing. The impact of serving low-quality content recommendations is starting to be... Read more...

New Platform Now In Beta

20 June 2016 by Martin Delaney New Platform Now In Beta

Over the last few weeks we have released a huge product update, which for the time being, is restricted to a select group of beta testing partners only. Actually, I’m going to rephrase that. Using the label ‘product update’ actually does it a great disservice. What we have done is rebuilt our entire platform from scratch. Everything from the... Read more...

What Ad Blocker Users Think About Publishers Who Block Access To Content

4 April 2016 by Martin Delaney What Ad Blocker Users Think About Publishers Who Block Access To Content

Towards the end of last year, I published a post expressing concern over an emerging trend wherein a small number of publishers were starting to put up ‘plea walls’ against visitors with ad blocking software running, thereby denying them access to content unless they deactivated their blocker. Since then, several other publishers have followed suit, all who’ve implemented their... Read more...

Everything Will Be Questioned In 2016 (And Beyond)

1 January 2016 by Martin Delaney Everything Will Be Questioned In 2016 (And Beyond)

We’re often asked about the future of ad blocking, both in terms of consumer adoption and the digital ad industry’s reaction to it. Fortunately, this is a marked change to the end of 2014, when we were testing our beta solution ‘in stealth mode’ with publishers. Back then, ad blocking was a little-known phenomenon – barely on the industry’s... Read more...

Why Publishers Should Exercise Caution Before Banning Their Ad Blocking Audience

16 November 2015 by Martin Delaney Why Publishers Should Exercise Caution Before Banning Their Ad Blocking Audience

In recent weeks, we have witnessed the German tabloid Bild.de and the UK business news site City A.M. put up ‘plea walls’ against consumers who are running ad blocking software. These users are presented with a simple choice – turn off your ad blocker or go away. Most of the publishers we speak with are not considering taking such action,... Read more...

Circumventing Ad Blockers – What The ‘EasyBlog’ Post Means For Publishers

23 October 2015 by Martin Delaney Circumventing Ad Blockers – What The ‘EasyBlog’ Post Means For Publishers

Recently, a blog post was published by an administrator of the ad blocker filter list ‘EasyList’ that is directly aimed at Yavli. The post is titled ‘Issues with Yavli Advertising’. For those who are not familiar, EasyList is a very long list of ad servers and ad code that the major ad blocking extensions use by default... Read more...

Launching Yavli – Our Mission

26 August 2015 by Martin Delaney Launching Yavli – Our Mission

I’ve always been of the opinion that digital content is one of the best value products we will ever consume in our lives. Content you consume online helps you study for your college degree, research for that big presentation at work, lighten your mood after a tough day, plan your next trip around the world, or make the perfect pecan pie. It enriches our existence at every level, every step of the way. Read more...